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Marketing Monday: Celebrity magazines read books too!
Authors all have their books sent to VOYA, SLJ, Kirkus, etc. for review, but it's great to think beyond the "official" book reviewers, too.
I made sure Violet on the Runway went out to teen magazines, women's magazines, and--yes--celebrity magazines. OK! runs 3-4 books a week in the magazine. And this week, Violet made the page (next to Jenny McCarthy, Stephen Colbert and Rachel Zoe)! Thrilling.
I have to admit that I'm a celebrity magazine junkie, which is habit I hope to break soon, like maybe in 2008.
What magazines are on your must-read list?
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Comments (3)
You are like a marketing goddess! I'm soooo tuning in here on Mondays! Congratulations.
Posted by Alyssa Goodnight | October 17, 2007 12:01 PM
I had no idea Rachel Zoe had written a book... I hope your book is flying off the shelves, Melissa!
Let's see, what magazines do I read? I read Esquire (probably not a market), Elle (you probably are already hooked up with them), More (I know you write for them sometimes), Harper's Bazaar, and Vogue.
Have you contacted "Daily Candy" -- that website that sends out blurbs on new products? They could mention your book in their Christmas suggestions.
Posted by Rita Banninger | October 17, 2007 5:12 PM
Thanks for the ideas, Rita! Daily Candy steers away from anything related to "chick lit"... including YA stuff that may fall there. Love them though! :)
And thanks, Alyssa. Hopefully the ideas will help--self-marketing is TOUGH.
Posted by Melissa | October 18, 2007 11:17 AM